The Bugatti 100P Project

To build and fly what was perhaps the most historically-significant airplane that never flew – that was the undertaking of the participants in the Bugatti 100p project. The Bugatti 100P exhibited cutting-edge aerodynamics combined with innovative, performance-enhancing features for which Bugatti won five patents. It was an elegant response to the challenge of flying fast, being designed to achieve record-setting speeds by finesse instead of brute force.

Our Contribution

Albanese Branding created a website that served as a communication vehicle dedicated to the Bugatti 100p project. The website also facilitated information sharing, with numerous articles, papers and newsletters available for viewing on the site.


  • Website
  • Logo design
  • Business cards