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DISCOVER THE NEXT LEVEL OF BUSINESS

we have the tools to help you succeed.

Our balanced approach of strategy, marketing and design is geared towards advancing our clients’ brands and business interests for greater growth locally, regionally and nationally.

Our strength is in delivering thoroughly researched and thought out advertising. From strategy, to execution, to measurable results, our motivated team of qualified specialists work with you to achieve your business goals. Contact us today to find out more.

Advertising

Advertising is the provision of information of a product or service to potential or current customers. Motivating prospective and present customers to take action – to buy your product or service – is the kind of advertising you can expect from Albanese Branding.

  • How do you know what kind of advertising is best for your business?
  • Why are businesses still using traditional advertising?
  • When do you think you need to use the many forms of digital advertising for your business?

Brand Development

Brand development is the process of improving a brand or improving a customer’s knowledge and opinions of a brand. At Albanese Branding, we specialize in brand development. We can help make your brand more recognizable. We focus on three questions: Who are you? Who needs to know? Why should they care?

  • Branding and Brand Development seem to be used frivolously. What do they really mean to you?
  • What do you think is involved in identifying your brand accurately?
  • How can you build your brand to provide the greatest return?

Digital Marketing

As technology advances new opportunities for non-traditional advertising are born, however, the medium alone is not the message. Meaningful, valuable CONTENT is the vehicle that captures your target audiences’ attention. Albanese Branding Digital Marketing campaigns can now be found on email, websites, blogs, micro-blogs (tweets), Social Media platforms e.g. Facebook, Instagram, etc., on-line videos and podcasts among others.

  • How can you manage all of the different forms of digital marketing?
  • How do you know which digital marketing choice is right for your business?
  • When do you have time to do all of the things required to plan and manage a sound digital marketing plan?

Event Management

Planning and executing a successful event is like looking at an iceberg. Most of it is unseen and below the surface. It requires meticulous planning, coordination, attention to detail and demanding supervision. We leave nothing to chance. You focus is on socializing with your guests while we focus on the details.

  • When would your business ever have the need for event management?
  • Is there a weather guarantee in case it rains during your event?
  • Who looks after all of the logistics?
  • Does your staff have the time and expertise to do this?

Graphic Design

Our form of graphic design is the art of visual communication, words and ideas with a purpose, involving creative and strategic planning, targeted to a specific audience to help achieve a specific objective or end result namely, to purchase your product or service.

  • What’s wrong with getting your cousin’s kid to do this for you?
  • Which platform is better for the type of design that you need, PC or Mac?
  • Who is managing your design guidelines?

Marketing Collateral

In this age of electronic and digital communications the need still exists for printed material because potential customers want to hold something in their hands that explains exactly what you do. Our expertise includes the development and delivery of sales and product brochures, trade show and promotional materials, catalogues, direct mail pieces, newsletters, presentation folders, packaging, labeling, etc.

  • Why shouldn’t you just get your printer to do this for you?
  • Is there any value in ordering larger quantities to get a discount?
  • Can you use the same brochures for all of the different events and functions you are attending?

Marketing Strategy

Marketing Strategy is the plan created to achieve sales goals while maintaining a sustainable competitive advantage. Albanese Branding uses our proven proprietary strategic planning tools, Corporate Identity Audit, Customer Care Reviews, Critical Perspective Readiness, Sales Strategy and New Business Development, Team Building, Business Management Coaching, Multi-Year Planning and Post Action Results Monitoring to achieve a strategically sound Marketing Plan.

  • What is the difference between marketing strategy and marketing tactics?
  • Who is monitoring the results for you?
  • When was the last time you learned anything new about your competition?

Multimedia

Regardless of the nature of your business, the most strategically sound advertising Plans happen on a Multimedia platform. Your Albanese Branding team is comprised of experts in a variety of media such as traditional and digital. Our Advertising Plans include media choices that embrace traditional and digital methods that best suit your overall business growth objectives.

  • How do you know if your business is ready for a multimedia campaign?
  • What percentage of your overall revenue should be used for a multimedia campaign?
  • Where do you distribute your budget to make the most sense?

Public Relations

Public Relations involves actions of promoting goodwill between a company and its many publics (customers, community, employees, government, etc.). Albanese Branding provides a variety of innovative, results-driven PR services such as Press Releases, Press Conferences, Crisis Management, Community Relations, Public Affairs, etc. designed to generate credible, positive media and consumer buy-in.

  • Why do you think your business needs a PR Campaign?
  • What makes you think any of the press will be interested in your business?
  • What kind of guarantee will the press offer you?

Web Development

The look of a website, what you see, is only part of what makes a website great. Code and technical expertise are what makes a spectacular looking website function impressively. Our web design and programming team are conversant with industry trends and have the knowledge to provide any of the following website development solutions: SEO, CMS, hosting, analytics, responsive design, PPC and email campaigns, QR Codes and e-commerce.

  • Why should you not use one of the popular advertised web services like GoDaddy?
  • Who do you have to make sure your website is updated regularly?
  • How can you be sure your website is showing up on the first page of searches?